In Detroit we always took pride in the fact that our team was of Championship caliber with no quote “Superstar.” You would be surprised (or not) to know that the recent acquisition of Allen Iverson has things moving and shaking in the Pistons organization.
This is a media release by the Organization today:
SINCE BLOCKBUSTER ALLEN IVERSON TRADE PISTONS’ NUMBERS SHOW SHARP INCREASE
The following numbers show how much impact Allen Iverson’s trade to Detroit has increased Pistons’ business in the first three days since Monday’s blockbuster deal:
- The team has averaged over 5,000 individual ticket sales in each of the 3 days since the trade. Since Monday, the Pistons’ have sold an additional 100 full season tickets. Monday, Tuesday and Wednesday have been the three largest ticket sales days of the season for the Pistons.
- On the Detroit Pistons’ website, Pistons.com, the team was averaging 84,101 page views per day during the week leading up to the trade. In the three days since the trade, the following page view numbers were reported from Pistons.com. Monday-493,239, Tuesday-560,228, Wednesday-414,400. That’s an average of 489,289 per day, up over 400,000 per day during the last 3 days.
- The Pistons’ merchandising department already has pre-orders for more than 1,000 Allen Iverson No. 1 Pistons’ jerseys. The Palace Lockerroom Stores expects delivery of those jerseys on Friday. Allen Iverson jerseys are expected to be in all Palace Lockerroom Stores sometime Friday.
- Nationally, TNT has already added next week’s Pistons-Golden State game to its national broadcast schedule. Iverson’s first game on FSN-Detroit Friday night from New Jersey is expected to show a large viewership increase. Pistons’ ratings on FSN-Detroit are up 18 percent over last year at this time.
All of this comes as no surprise to me. I knew the Bandwagoners would jump on quick. I knew the merchandising department would be in a frenzy stocking jerseys – hell, 70% of the Pistons fans I know were salivating just thinking of going to The Palace Locker Room store. The national media never did like to take notice of Detroit, or didn’t want to for that matter.
A day in the life sure changes things, doesn’t it?