I came across a article that was quite interesting. It seems Dakkan Abbe, president of New York City-based Fifty Rubies Marketing had a bright idea. While watching an NBA game on TV, Abbe figured out a way for sponsors to get national exposure without paying for commercial time:
“Before considering all the details, he spoke to Detroit Pistons power forward Rasheed Wallace about wearing the logo of a candy company during a game.
Wallace declined the deal after the New York media found out about the offer.
Does this mean that Rasheed was all set to wear the temporary tattoo had the media not gotten wind of it? I am not sure, but I am a bit surprised that Sheed was up for something like that. I would say they must have offered him a pretty penny to even consider something like this, at least thats what I hope.
I am all for the NBA stopping this type of thing, for the simple fact that something like that would get totally out of hand. And I would be pretty scared to see what the likes of a Damon Jones or Ron Artest would be sporting for some quick cash.